Under Armour added to its houses to protect.

Under Armour has teamed up with one of the most iconic arenas in history, Madison Square Garden. The partnership gives Under Armour presence at The Garden during the collegiate basketball regular season. In addition, Under Armour will present their "Reunion", a nationally televised double-header featuring select schools on December 12. The first year matchups include South Carolina vs. Seton Hall and Auburn vs. Boston College.

“Coming together with Madison Square Garden for the first time as an official partner of college basketball gives us such pride as we continue to elevate our brand presence in the sport,” said Nick Carparelli, senior director, college sports, Under Armour. “We're thrilled to be part of delivering all of the upcoming collegiate basketball action at The Garden, and look forward to building a long-standing showcase platform with the ‘Reunion’ for the players, teams and fans alike. ”

“Under Armour is a leader and innovator in global footwear, apparel and equipment and a great addition to Madison Square Garden’s roster of world-class partners,” said Ron Skotarczak, executive vice president, marketing partnerships, The Madison Square Garden Company.

All collegiate programs participating in the Under Armour "Reunion" will be put at the forefront of the brand's roster of collegiate basketball teams. "Fight like Family" is the slogan of the competition to promote fierce but friendly play.