How Flo40 Point Guard Collin Sexton Became The Young Bull Brand

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Take a casual stroll down Times Square, where the brightness lights up Broadway in New York City, to see how an unknown has turned into a national high school sensation and a brand has become an inspiration for the next generation looking up. It's as real as it is amazing.

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Before Collin Sexton burst onto the scene by leading the Nike EYBL in scoring at 31 points per contest last summer, before he dropped 17 points in a gold medal game and earned MVP honors for Team USA, before he became a McDonald's All American, before he was seen on TV sets and billboards ahead of Friday's Jordan Brand Classic, the 6-foot-2 swagger-filled point guard nicknamed Young Bull was full steam ahead.

A brand had already been born. It just took a while for anyone to truly notice.

These days, it doesn't take long to recognize the people close to the Georgia native and former Pebblebrook (GA) superstar. Then again, it likely was never hard to understand who was in Sexton's camp. It's just easy to spot now, because Young Bull, the brand run by his brother, Jordan, has a life of its own and continues to grow.

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So locating the brand, of T-shirts for sale online, in the masses is no longer difficult. It was front row of the Powerade Jam Fest in Chicago last month to watch Sexton, the Alabama signee and Flo40 No. 9 prospect for 2017, rock the rim en route to the dunk contest title. It was seen again the next night at the McDonald's All American Games at the United Center. It is everywhere, and there's no doubt more people are catching on. 



The slogan, "Move With A Purpose," as seen on each T-shirt sleeve, is so fitting, so perfect. The Young Bull does it each time he steps on the hardwood. He's always in attack mode using his quickness, always talking, always displaying a passion for the game, always scoring. Sexton is the bucket getter those who follow prep hoops love to see or love to hate.

Either way, it's undeniable.

Call it better late than never if you want. The results of this are a product of hard work. That's how Collin Sexton has become a brand. What's next is as unpredictable as the rise of it.

Travel Tracker: Indiana's Focus On Flo40 Top 10 Duo For Hoosier Hysteria

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With just a small handful of weeks remaining until the early signing period, it is coming down to the wire for some top-tier programs as they try to lure and lock in needed prospects for 2018. That’s why this weekend is set up to be a great final impression for some of the best players in the country.

Flo40 No. 15 Emmitt Williams Arrested On Serious Charges In Florida

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One of the nation’s top prospects is facing serious charges in Florida and is expected to appear in court on Wednesday, according to multiple reports.

FloHoops Live Schedule: The Can't-Miss Prep Events Of The 2017-18 Season

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Packed with the top prep prospects and events in the country, FloHoops is set to return for the 2017-18 high school basketball season bigger and better than ever. With a slate of 16 top-tier prep events already on tap, this is a journey no hoops fan will want to miss.

College Commitment Tracker: October 9-15

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With so much attention on Kentucky hosting its annual Big Blue Madness event and several top-tier prospects, perhaps some of the other recruiting buzz got overlooked this weekend. There was plenty to keep track of, too.

Hoophall West Uncovers Powerhouse 2017 Lineup

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With four Flo40 prospects and three teams coming off DICK'S Nationals bids, the American Family Insurance returns to FloHoops this season with another powerful prep lineup that could potentially shake up the top 25 rankings.

2018 Flo40 No. 28 Devon Dotson Picks Kansas

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Devon Dotson stood inside the Providence Day (NC) gym on Friday ready to end his recruitment.

Travel Tracker: All Eyes On Kentucky's Big Blue Madness

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If anyone thought another quiet visitor weekend was in store, guess again. There are some programs with big-time targets in town, and then Kentucky is a completely different story.

College Commitment Tracker: October 2-9

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Having a lighter weekend of official visitors didn't seem to slow the commitment rate down one bit. In fact, the past few days have been steady and rather significant for some of the top programs in the country.

The Official Darius Garland Video Archives

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Whether it's pulling up for a jumper or heading straight to the rack, going right or left, it's hard to find anyone in the high school game with a more deadly hesitation dribble than Darius Garland. It's what makes the Brentwood Academy (TN) floor general so tough to stop. It's what makes him one of the best point guards in the country.

Travel Tracker: No. 9 Simi Shittu Captures Spotlight As Lone Flo40 Visitor

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Over the past few weekends, many of the nation's top players have traveled across the country on official visits looking for their ideal college destination. That changes this weekend, when the bulk of the nation's top recruits head to Colorado Springs for the USA Basketball men's junior national team minicamp in Colorado Spings, Colorado.