FloSports the innovator in live digital sports and original content, today announced the hiring of David Thorpe as NBA editor-at-large on FloHoops.com. The hiring of Thorpe, a renowned analyst who is widely credited as the first person in America to be a full-time player development specialist, adds to FloHoops’ comprehensive live and on-demand basketball coverage across high school and college. 

Marking FloSports’ entry into the NBA, Thorpe will lead the development of in-depth written content, which challenges the way fans see the sport. He will provide premium NBA content for the remainder of the 2018 season and postseason. 

Thorpe joins FloHoops with 30 years of experience in basketball as an esteemed and widely recognized NBA analyst and published author. Starting his career as an inner-city high school coach in the late 1980s, Thorpe progressed to training more than 75 NBA players, including All-Stars, lottery picks, and record setters, as well as more than 100 professional players in Europe. 

Later, Thorpe worked as an NBA analyst for ESPN and TrueHoop. Additionally, Thorpe published his first book on Amazon.com, “Basketball is Jazz: Stories and Lessons From a Basketball Lifer,” chronicling his life teaching basketball. 

“As one of the most respected and widely read NBA writers, David is a proven content leader,” FloSports Chief Creative Officer Ray Machuca said. “Combining his under-the-hood NBA content with our vision and platform is going to be incredible for basketball fans.”

Thorpe said: "FloSports recognizes that this game is more similar than different from the top down, and I aim to help readers see and understand the NBA on a deeper level. I'm excited to join FloSports as they move into covering the world's best and most exciting league. At heart, I’m a basketball coach and still find value in studying the prep side, which FloHoops excels at.”

To access NBA content, live and on-demand coverage, in-depth interviews and analysis, and more, visits FloHoops.com and become a monthly or annual PRO subscriber. Either subscription unlocks access to premium content across the entire FloSports network. Watch the games across all screens by downloading the FloSports app on iOS, Roku, or Apple TV 4.