FloHoops Partners With SPIRE Institute Boys Basketball Starring LaMelo Ball

Deal provides FloHoops.com with streaming rights to select SPIRE Institute games this season.

AUSTIN, Texas – January 14, 2018—Today, FloSports, the innovator in live digital sports and original content, announced that live and on-demand coverage of select SPIRE Institute boys basketball games during the 2019 season, will be available exclusively on FloHoops.com.

SPIRE Institute is slated to challenge top competition and powerhouse programs throughout the year, drawing several thousands of fans to games. Ranked recruits fill out the SPIRE Institute roster, including recently enrolled student-athlete, LaMelo Ball, who has returned to high school for his senior year. LaMelo joins the team following his professional debut in Lithuania and the Junior Basketball Association. 

SPIRE Institute has a reputation for sending off athletes to play professionally in the National Basketball Association and overseas, as well as top college basketball programs in the country. In addition, the program’s staff includes talented mentors with experience coaching at the professional, collegiate, and high school level. 

"The Greatest Show in high school sports has been picked up by FloHoops," Lavar Ball said. "FloHoops is the global leader in elite high school basketball coverage and combined with SPIRE and Melo — it makes a perfect fit."

"FloSports is proud to add SPIRE Institute games to our FloHoops lineup," FloSports Director of Global Rights Acquisition Lindsey Ross said. "Our high school offering is second to none, and now we tout one of the greatest stories in high school sports with LaMelo's return."

The partnership includes rights to broadcast a select number of SPIRE Institute Boys Basketball games this season, with the first game airing on Jan. 15 at Brush High School (OH).

In 2019, FloHoops will air more than 330 basketball games, including EuroLeague, Barmer 2. Bundesliga Basketball League (Germany), National Basketball League (Australia), Montverde Academy, Nike EYBL, City of Palms Classic, Naismith HOF Hoophall tournaments, and more.

To access live and on-demand coverage of SPIRE Institute boys basketball games, as well as other elite high school, NCAA Division I and overseas pro basketball, visit FloHoops.com to become a monthly or annual PRO subscriber. Either subscription unlocks access to premium content across the entire FloSports network. Watch the games across all screens by downloading the FloSports app on iOS, Roku, or Apple TV 4.

Streaming more than 10,000 live competitions per year, FloSports continues to emerge as the global leader in live, in-depth, and on-demand digital coverage for passionate sports fans.

For more information, visit FloHoops.com or FloSports.tv.


About FloSports

FloSports, the innovator in live digital sports and original content, partners with event rights holders, governing bodies, and other media companies to unlock a world of sports coverage that true fans have been waiting for. Through live streaming of premier events, original video programming, and weekly studio shows, FloSports is growing the sports, the events, the athletes, and the fans. Current verticals under the FloSports header include Basketball, Rugby, MMA, Football, Wrestling, Track, Gymnastics, Hockey, and more.

About Ball Sports Group

Founded in 2015 by LaVar Ball, Ball Sports Group is a Sports Management Firm representing the Ball Brothers from Chino Hills, California. Lonzo, LiAngelo, and LaMelo Ball are managed by LaVar Ball and seeks to provide the best sports management services for his sons. BSG is committed to do whatever it takes to help clients reach their highest level of personal and professional success. We have developed a comprehensive management plan which takes into account the philosophy of betting on yourself.

About SPIRE Institute

SPIRE Academy is an international, high school and postgraduate sports performance training and education academy, located within a world-class event and wellness complex that has been recognized as an Official United States Olympic & Paralympic Training Site. At SPIRE, we are inspiring the best expression of the human spirit through athletics, academics, and service to others. We feel talent alone is not enough. We are looking for heart, character, and dedication to oneself and others.

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