FloSports and FIBA Announce Multi-Year Partnership Around 3x3

Partnership Adds FIBA 3x3 World Cup, FIBA 3x3 World Tour, & 2020 3x3 Olympic Qualifying Tournaments

AUSTIN, Texas — June 18, 2019 — Today, FloSports, the innovator in live digital sports and original content, announced a multiyear partnership with The International Basketball Federation (FIBA), the world governing body for basketball to provide live and on-demand coverage of the FIBA 3x3 World Cup, FIBA 3x3 World Tour, and the 2020 3x3 Olympic Qualifying Tournaments on FloHoops.com through 2020. 

FIBA brings together 213 National Basketball Federations from all over the world. They organize and oversee international competitions that include the FIBA 3x3 World Tour, and the 2020 3x3 Olympic Qualifying Tournaments, which will air on FloHoops beginning this November.

The FIBA 3x3 World Cup is the leading 3x3 event for national teams and takes place in Amsterdam, Netherlands on June 18-23, 2019. A total of 20 men’s and 20 women’s team will do battle outdoors on Museumplein, one of the Dutch capital’s most iconic squares. 

The 2019 World Tour will consist of 11 Master tournaments, before culminating with the FIBA 3x3 World Tour Final on November 2-3 in Utsunomiya, Japan. The complete schedule of FIBA 3x3 events can be found on FloHoops.com.

“We are excited to partner with another sports innovator like FloSports,” FIBA 3x3 Managing Director Alex Sanchez said. “This reflects the booming popularity of 3x3 basketball just one year before its Olympic debut, especially in the US and Canada.”

"Teaming up with FIBA for 3x3 basketball is a significant moment for FloSports and our fans as we expand our live rights for FloHoops,” FloSports Director of Global Rights Acquisition Lindsey Ross said. “Basketball fans will now have access to one of the fastest growing 3x3 competitions, including the World Cup in June and the Olympic qualifying tournaments next year. We are honored to join forces with FIBA on this partnership.”

The US and Puerto Rico 3x3 men’s national teams won’t just chase medals in the Netherlands. This year’s FIBA 3x3 World Cup will be special: the top 3 teams in both genders will receive an automatic berth to next year’s Olympic Qualifying Tournament. 

To access live and on-demand coverage of the FIBA 3x3 World Cup, FIBA 3x3 FIBA World Tour, 3x3 2020 Olympic Qualifying Tournaments and other basketball games, visit FloHoops.com to become a PRO subscriber. Either subscription unlocks access to premium content across the entire FloSports network. Watch across all screens by downloading the FloSports app on Amazon Fire TV, Roku, Apple TV, and the App Store.

With more than 10,000 live competitions per year, FloSports continues to emerge as the global leader in live, in-depth, and on-demand digital coverage for passionate sports fans.

For more information, visit: FloHoops.com or FloSports.tv

About FIBA 3x3

Exciting, urban and innovative, 3x3 is inspired by several forms of streetball played worldwide and is considered the world’s number one urban team sport. Steered by FIBA, games see two teams of three players face off on a basketball half-court. 

It was played successfully for the first time in international competition at the 2010 Youth Olympic Games in Singapore and since then has benefited from the launch of a yearly city-based FIBA 3x3 World Tour and national-team FIBA 3x3 World & Continental Cups. On 9 June 2017, 3x3 was added to the Olympic Program, starting from the Tokyo 2020 Games. 

Nike is the Founding Partner, Wilson the Global Sponsor and Tissot the Official Timekeeper of FIBA 3x3.

FIBA 3x3 events are played on Enlio floors with Wilson balls, Schelde backstops, and the Magic Sky canopy system.

For further information about 3x3, visit fiba3x3.basketball, FIBA 3x3 accounts on Facebook, Instagram, Sina Weibo, Tencent, Twitter, Youku and YouTube or contact 3x3@fiba.com

About FloSports

FloSports is a venture-backed OTT subscription video streaming service dedicated to sports, offering live and on-demand access to tens of thousands of competitions across 20+ sports in the US and abroad.  FloSports offers a growing library of more than 2,000 hours of premium content and owns exclusive broadcast rights to 4,000+ premier events, with over 1M hours live streamed since inception. The company has 250 employees and is based in Austin, TX.

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